When we mention fast food restaurants, people normally focus on ordering the food and getting it in the fastest time. We often associate fast food restaurants with venues that serve food immediately, especially when we are in a rush. But does that mean a fast food restaurant interior design isn’t important?
Most of the time, fast food restaurants promote their instant gratification culture without paying much attention to the food quality and the fast food restaurant interior design. This is because they want to provide fast and efficient services.
Modern fast-food restaurants can be a place to enjoy fast service and design. You can create a unique experience using the right layout and design scheme. Planning the layout strategically can give customers a relaxing experience and is the best way to build a restaurant business. Here are some tips for creating a successful fast-food restaurant interior design if you plan to build one.
Fast Food Restaurant Interior Design #1 – Order Pickup Zones
An efficient new fast food restaurant design should have a separate, easily accessed order pickup zone to provide a seamless experience for customers. It should divert disruptive foot traffic to another shop area to prevent collection activities from interfering with in-store ordering and dine-in experience.
The location should be easily accessible for both customers and staff. It should be near the entrance or counter where orders are placed. Make sure it is clearly marked and visible to customers. Use clear and visible signage or direct customers to the order pickup zone, such as having signs or arrows indicating the designated area.
Ensure there is enough space in the zone for customers to comfortably wait for their orders without feeling crowded. Allow sufficient room for customers to move around, especially during peak hours. Maintain appropriate lighting to create a welcoming atmosphere.
Fast Food Restaurant Interior Design #2 – Order Kiosks
Order kiosks are something not new. It has become increasingly popular in fast food restaurants as they offer convenience and efficiency for customers and staff. It also minimizes face-to-face interactions. It is a new concept for fast food restaurant interior design and should be placed in an obvious area where customers can see it easily as they enter your restaurant.
Ensure the kiosk interface is intuitive and user-friendly. Use clear and simple instructions with easily understandable icons and buttons. Minimize the number of steps required to place an order. Enable menu customization options to allow customers to personalize their orders, such as choosing ingredients, toppings, or meal options.
You can utilize the kiosk interface to showcase upselling opportunities and promotions. Display attractive visuals and offer incentives to encourage customers to add extra or upgrade their meals. Provide various payment options on the kiosk.
Fast Food Restaurant Interior Design #3 – Digital Menu Boards
Digital menu boards are another option to intensify the brand interface and boost customer orders. The screen can link to the company’s loyalty program, display recent orders and show the favorite items in the shop.
Whether customers use a pickup, delivery, drive-through, or dine-in, they can place their order from their phones. Notifications will be sent to their phone when their order is ready. Use high-quality images and videos of your menu items on digital boards. Consider investing in professional food photography to showcase your dishes most appealingly.
Depends on your customer base. Consider offering multiple language options on the digital menu boards if serving a diverse customer base. It can enhance accessibility and improve the overall customer experience for non-native speakers.
Fast Food Restaurant Interior Design #4 – Seating
Whether it is a fast food restaurant or not, seating is one of the most important aspects. A fast food restaurant is a place where people love to gather for parties. Tables and chairs should be able to be moved around to accommodate large groups. Mixing up tables and chairs with booths is also a good idea. It allows customers to choose seating that suits their needs and promote a versatile dining experience.
When planning your seating area’s layout, maximize the space and ensure customers and staff can move around easily. Provide sufficient space between tables to allow for comfortable seating and easy navigation. Consider other factors, such as wheelchair accessibility and the flow of foot traffic.
Consider comfortable seating options to encourage customers to enjoy their meals longer. Choose chairs and booths with adequate cushioning and ergonomic designs. Ensure that there is sufficient leg room.
Align the seating area design with your fast food restaurant’s overall theme and branding. Use appropriate colors, patterns, and materials that complement the desired atmosphere.
Fast Food Restaurant Interior Design #5 – Drink And Condiment Stations
Many fast-food restaurants include drink and condiment stations to allow customers to choose their drinks and add extra flavors to their meals. You will want to keep the station at the front near the ordering counters as it compliments the flow of stages in the meal process. First is to order, then choose their drinks and condiments, and lastly, find their seat to enjoy their meal.
Ideas For Fast Food Restaurant Interior Design
Colors can affect the mood of customers. Red can invokes the feeling of hunger, yellow can make people happy, and blue can keep people calm. You will want to take customers on an emotional journey where it helps to boost your sales. So consider including emotion-invoking colors in your fast food restaurant interior design.
People who enter a fast food restaurant can go in and out fast. So consider getting materials that are easy to clean or have a non-slip surface. Consider getting good-quality metal or plastic chairs, low-fiber carpets, or non-slip tile floors. It helps your employee to clean the restaurant fast and easier.
When choosing the light fixtures, find one that can add an element of taste and fun to the restaurant’s atmosphere, such as eye-catching fixtures, lights over service areas, and many more.
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