Marketing and advertising are the first things that come to your mind when it comes to getting your business’s brand and message across to your customers. But have you ever considered incorporating your branding into your restaurant interior? Any business needs a strong brand identity; this includes restaurants. Restaurant interior also plays a part in a successful business.
A good brand is more than a visual identity, such as your restaurant logo or signage. It is not all about marketing and advertising but also how your restaurant interior convey the message to your customer and leave an unforgettable impression on your customers.
Incorporating your brand into your restaurant interior can bring your business to the next level. But how do you exactly do it? I-dine is here to help you. Here are some tips you can consider as you are planning the renovation of your restaurant.
The Importance Of Incorporating Your Brand Into Your Restaurant Interior
Your restaurant interior will be critical to your brand as it can be extremely beneficial in reinforcing your culture and ethos. You have to include your restaurant interior as an integral aspect of your marketing plan.
Your restaurant interior is the first thing your customers will notice when they walk in. It sets the tone for their entire experience, such as how they see your brand, what kind of service they expect, how much time they are willing to stay in your restaurant, and whether they will return in the future.
Your restaurant interior is an opportunity to adhere to the principles of your restaurant. For experience, if you are focusing on going green, you can have a small vegetable garden or use reclaimed materials and many more elements that reflect your concept. It helps to strengthen your brand and will attract customers that share your goals.
The main point you want to consider is doing your restaurant interior conveys the message you want to your customers. You need to ensure it supports and complements the corporate style. It is a worthwhile investment that allows you to stand out from the crowd.
1. Consider Your Clientelle When Incorporating Your Brand Into Your Restaurant Interior
Considering your clientele when planning your restaurant interior may sound simple, but how many business owners really do it? You will be surprised that most of them focus on the beautiful restaurant interiors they want instead of the customers they serve.
Many restaurant owners will go for the interior they want, but does it mean it is right for your branding? For example, if you are targeting a family with young kids, they most probably go to a place that is designed like a bar.
It is important to consider your clientele. It can help you create a restaurant interior that resonates with them and enhances their dining experience. Targeting the correct audience will mean repeat business. You wouldn’t want them coming in once and never being seen again. The results may be even better than a few minutes of social media fame.
2. Think About Your Brand Message When Incorporating Your Brand Into Your Restaurant Interior
What is a brand message? It is the underlying story or message that your brand conveys to your customers. There’s always a message behind the theme you want to set for your restaurant, such as maybe you want to support local artists, or you want to serve your community, or you want to donate a portion of your profits to charity.
You will want to let your customers know what your business stands for. Many restaurant owners may wonder why people lack an understanding of their values, which is why you failed to tell your customers. You need to convey your message in a way that customers understand.
Incorporate your brand message into your restaurant interior once you have defined your brand message. Your menu design and signage should also be included. For example, if your brand messaging focuses on sustainability, you may want to incorporate eco-friendly materials and elements into your restaurant interior.
Your restaurant signage is an important part of your interior, as your restaurant’s storefront is your business card. It is where you want to position yourself and leave the first impression on how customers will think about your restaurant.
Menu design is also a great way to convey your brand message. You can use your menu to tell customers about your story in an exciting way. If your branding is minimal, consider using vinyl graphics or murals to convey your brand message.
3. Don’t Skimp On Logo Design
Your logo is the face of your brand. It should be visually appealing and memorable. It might look like something separate from your environmental design, but it plays a major role in your restaurant’s physical space.
The logo is the first thing your customers see when they enter your restaurant. A well-designed logo can make a great first impression and create a positive association with your brand. Displaying your logo throughout the space can be done, but it might not work well with your design.
Incorporating your logo into your restaurant interior should be done correctly. Consider displaying over your doors that has got graphically sound that is enough to attract a second glance. You should invest in a strong logo design from the start. But, if you have a restaurant set up already, consider auditing your logo design to ensure it is worth bringing into your existing restaurant space.
4. Incorporate Your Brand Colors Into Your Restaurant Interior
Consider selecting 2-3 primary and 1-2 secondary colors when designing your brand. When deciding on the color, it should be central to your logo, website design, and restaurant interiors. It can create a unified and clear brand experience for your customers.
But incorporating your brand’s colors doesn’t mean you should use them for your entire scheme. The most effective way to use it is subtle and discreet. Not all colors work well for the restaurant interior. You should consider hiring a professional interior designer, such as I-dine, to help you.
Need help with interior design? I_dzine is your answer to it. We are experts in transforming space from virtual to reality. Our expertise in renovation design, oversight, and management ensures that your property is well-designed. We relentlessly focused on delivering meticulously created, beautiful, functional designs.