F&B interior design is different from home or office interior design. It is an important part of an F&B marketing strategy. If you do not execute properly, it will have a negative impact on your business brand image.
You would have come across removing a restaurant from your must-visit list because of its unappealing interior design. A good F&B interior design can help market your restaurant by attracting more people to come in without you advertising them much.
F&B interior design needs to work well with your service and food quality to leave a good impression on your customers and influence if they come back for a second or more visit. In this article, we will explore the important things to take note of when designing the interior of an F&B establishment.
F&B interior design #1 – Conceptualise
Food establishments are no longer a place to fill your customer’s stomachs. As an F&B owner, you must learn how to deliver a dining experience to your customers to stand out from the competition.
Before you decide on the concept for your restaurant, it’s important to ask yourself what kind of F&B business you plan to have and what dining experience you want to give your customers. The dining experience can be making your customers feel worth it or entering a space for a one-of-a-kind dining experience.
You should transfer the concept into your restaurant interior as you craft and plan your menu. Your restaurant identity should fit the description on the menu. For example, if you are selling Mexican food, you wouldn’t want to decorate your restaurant with Chinese elements. Otherwise, you would be confusing your customers and even prevent them from attracting your target audience. Once familiar with your business concept, you will know what is best for your F&B business.
F&B interior design #2 – Acoustics
Acoustics play an important role in F&B establishments as the music and volume levels in the restaurant can impact the customer’s overall dining experience. Excessive noise levels can be a major deterrent for customers, making having conversations and enjoying their meals difficult. If you play the music too softly, customers may feel self-conscious because they may think others can hear them. Ensure the music is properly calibrated and controlled. The volume and type of music should be carefully selected to enhance the ambiance without overpowering conversations.
It is important to incorporate sound-absorbing materials in your F&B interior design. These can include acoustic ceiling panels, wall coverings, curtains, carpets, and upholstery with sound-absorbing properties. Reducing echoes and reverberations can create a more comfortable and pleasant environment.
Depending on the location of your restaurant, if your business premise is located in a busy or noisy environment, additional soundproofing measures may be necessary. This can include using soundproofing insulation materials in walls, floors, and ceilings, installing double-glazed windows, or incorporating sound barriers in the design to reduce external noise intrusion.
F&B interior design #3 – Focus On A Strategic Layout
A strategic layout is important for an F&B establishment as it directly impacts operations, efficiency, and customer experience. It is a foundation of a successful business. You need to ensure there is proper flow and movement between your staff as well as the diners. You wouldn’t want your staff bumping into your customers.
When planning your restaurant layout, consider the path customer will take from the entrance to seating, restrooms, and exit. Avoid congestion points and provide clear signage to guide customers. Consider the route for staff, and plan efficient routes between the kitchen, dining area, and service stations to minimize collisions and optimize workflow.
Incorporate safety measures and adhere to accessibility guidelines. Ensure clear pathways, proper lighting, and non-slip flooring to prevent accidents. Install safety features such as fire exits, fire suppression systems, and emergency lighting. Ensure your restaurant is accessible to people with disabilities, with ramps, widened doorways, and accessible seating options.
F&B interior design #4 – Enhance The Space
Enhancing the space of your F&B establishment involves creating a visually appealing and comfortable environment that enhances the overall dining experience. It is critical to find and place the right decor for your restaurant. Creating a unique atmosphere helps you to stand out from other restaurants.
Incorporating large artwork can make a bold visual statement and enhance the overall aesthetics of the space. Choose large artwork that serves as a focal point in your premise. Consider selecting artwork that reflects your brand.
Another way to enhance your space is to incorporate authentic graffiti wall art into your F&B establishment. It can add a unique and urban touch to the space. Work with the graffiti artist to develop a concept or story that aligns with your brand. Determine the message you want the artwork to convey.
If you prefer going green, consider upcycling old stuff as a creative and sustainable way to give new items that might need to be discarded. For example, turn old suitcases into shelves or stack them to create a quirky display, or repurpose wine bottles as candle holders or vases. Look for old items that can be transformed into unique decor pies.
F&B Interior Design #5 – Space Planning
Space planning is crucial in F&B interior design, which involves organizing your space to optimize functionality, flow, and efficiency. Restaurants that are too cramped can make your customers feel uneasy, while wide open spaces can make the atmosphere appear too cold.
Ensure your space is properly plan that customers can easily locate the payment counters, condiment bars, and washroom. All these factors will affect your customer’s dining experience, and you should not overlook them.
Seek professional guidance, such as i-dine, to ensure an efficient and well-designed layout for your restaurant.
A well-designed interior can elevate the dining experience, leaving a lasting impression on customers and driving repeat business. Create a space that reflects your brand and delights, and captivates your patrons.
Need help with F&B interior design? I-dzine is your answer to it. We are experts in transforming space from virtual to reality. Our expertise in renovation design, oversight, and management ensures that your property is well-designed. We relentlessly focused on delivering meticulously created, beautiful, functional designs.